TALLAHASSEE – COVID-19 is changing the way Floridians plan to celebrate Independence Day, but they’re not canceling plans altogether. A new survey reveals Americans are making plans to gather in small groups and honor America's independence, and shoppers have classic American favorites on the menu this holiday weekend.
A recent survey by the National Retail Federation reveals that just three-quarters (76%) of consumers are planning to celebrate the Fourth this year, down from 86% last year and a record low for the decade. Consumers' average spending, however, is forecasted to increase over last year. Consumers are expected to spend $76.49 on average on food for their events this holiday, up from $73.33 last year.
"Florida retailers are glad to have consumers shopping for food and other items this holiday weekend, and they're making every effort to ensure consumers stay safe and well while shopping in store," said Scott Shalley, president and CEO of the Florida Retail Federation. "We encourage shoppers to follow CDC guidelines and local restrictions - wear a mask and keep distance from others - while loading up on patriotic gear. Or take advantage of curbside and delivery services, where available."
While one-quarter of consumers have no plans to celebrate America's independence this weekend, a majority of consumers (56%) do intend to join family and friends for a BBQ or picnic. Less than one-quarter (24%) plan to watch fireworks or take part in community celebrations, down from 40% in 2019. Just 6% of consumers plan to watch a parade, which represents about half of the crowd from last summer (11%).
Even among more intimate gatherings planned for the holiday, Americans are likely to still wear the Star-Spangled Banner proudly. Twenty-eight percent of consumers who plan to celebrate this weekend will purchase patriotic items to show their American pride.
The data is informed by a survey conducted by the National Retail Federation among more than 7,000 consumers nationwide. For more information on the predictions of the National Retail Federation, visit: https://nrf.com/
Florida is currently in Phase 2 of Governor Ron DeSantis's Safe. Smart. Step-by-Step. Plan for Florida's Recovery. Many local governments across the state have implemented restrictions to help slow the spread of COVID-19, including requirements for face coverings or limitations on capacity in stores. For a comprehensive list of local regulations, visit Florida Retail Federation's COVID-19 Resources page: http://www.frf.org/
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